AUPN Fall Chairs Session 2:
Social Media and Web Presence: How do you make your internet presence effective, and how do you handle social media “Surprises”?
Monday, Oct. 18th from 9am-10am CT
9am-10am CT / 10am - 11am Et
While many may be inclined to dismiss most social media platforms for having little relevance in academia or find the prospect of growing a social media presence, frightening or too time consuming, consider first the surprising ways social media could benefit not only our institutions but also our reach as neurologists. Social media is a valuable tool and resource. This session will discuss the many innovative ways we can use social media to increase our reach and engage with a wide array of communities outside of our academic institutions. This session will also cover social media surprises (not all being fun surprises) and how social media can be used as a vetting tool.
- To educate chairs about the many benefits of growing and cultivating a web presence.
- To provide tips for avoiding and handling social media “surprises.”
- To understand the available platforms, their technical challenges, their audience (patients vs housestaff vs medical students), the size of that audience, and different rules around privacy.
- How to use social media in clinical care such as caregiver support, disease education etc.
Moderator & Speakers
Richard O’Brien, MD; Duke University Medical Center (Moderator)
Mary A. Willis, MD; University of Mississippi Medical Center
Abby L. Spencer, MD, MS, FACP; Washington University School of Medicine.
Tracy Milligan, MD; Harvard Medical School
Eric Lawson, MD; Emory University School of Medicine